Retailers apply for a trade account, get approved by you, and see their own wholesale pricing. They send a request, you set the price, and you approve it. You then place the order in your store at the agreed price, on card or on net terms, and Bulkroom keeps track of it.
Most brands run wholesale out of an inbox and a spreadsheet, a price list attached to an email, a quantity typed twice, an order keyed in by hand at midnight. Bulkroom is that entire process, on the store you already run.
Retailers apply through your own branded portal. You review each one and decide who gets in. Nobody sees a wholesale price until you say yes, and you can suspend an account the moment a relationship ends.
A stockist rate, a distributor rate, a special rate for one account. Add volume breaks ("24+ gets 45% off") and per-product exceptions. Every price is a percentage off retail, so it stays right when you change retail.
Wholesale is a conversation. Buyers send a request, you price it line by line, and the whole back-and-forth lives on one thread that emails both sides. No more digging through a mail app to find what you quoted in March.
Established stockists get net 15, 30 or 60, the order goes in unpaid and you invoice as usual. New accounts pay up front, taken the way you already take payment. Set it per account, or per quote.
Approve a quote, create the order in your store's Orders page at the agreed price, and mark it as ordered. Bulkroom tracks what is ordered, what is unpaid and when it is due. Having Bulkroom create the store order for you is built and being tested, and is not switched on yet.
Wholesale pricing lives entirely inside the portal. Your storefront, your retail prices and your shoppers are unaffected, the only thing Bulkroom adds to your shop is a small "Wholesale" link, and you can turn even that off.
Setup is one screen. Most of it is already filled in.
Pick the percentage off retail your trade buyers pay. Bulkroom builds the price list from your existing catalog, you don't re-enter a single product.
Put it in your footer, your email signature, or hand it to a buyer directly. Retailers apply, and every application lands in your queue for review.
Price the request, send it, and approve when they accept. Then create the order in your store at the price you agreed, and mark the quote as ordered.
Your name, your colour, your terms. A retailer signs in with a one-click email link, no password to invent, no account to manage, and sees the catalog at their own prices, with their minimums and payment terms spelled out.
Every quote is a card that moves left to right as the deal progresses. Open one and you get the full sheet, line prices, terms, delivery address, the conversation and the complete history of who did what and when.
Bulkroom was built around the requests that turn up once a DTC brand gets any traction, and that a normal storefront has no way to answer.
A shop wants six of each in three colours at trade price, on net 30, delivered to their store. They get a real price list, a minimum, and terms, instead of a PDF and a back-and-forth.
A one-off bulk buyer needs a quote they can put in front of a finance team, at a price that reflects the volume. Quote it once, approve it, and place the order in your store at that exact number.
Small resellers reorder the same few lines every couple of months. Give them their own rate, let them send a request whenever they're low, and approve it in about ten seconds.
Install Bulkroom, set one rate, and send them a link instead of a spreadsheet. Setup takes about two minutes.